Case Study: Building a Multi-Brand WordPress Multisite Network

Project Overview

To streamline management across multiple brands, the company needed a centralized WordPress Multisite network. I developed a structure that housed 11 subsidiaries within one installation, combining shared functionality with site-specific flexibility.

The Challenge

The project required balancing shared infrastructure with the need for flexibility and individuality. Each site had to maintain its own look and content while staying consistent within the overall network.

Because of the detailed design specifications, every layout needed to be pixel-perfect, requiring extensive testing and close attention to responsive behavior across all 11 sites.

The Solution

I configured a WordPress Multisite installation that housed all 11 subsidiaries under one central network.

Each subsite was structured to share core templates and functionality for consistent performance and easier long-term maintenance. I built each one according to exacting design standards, verifying spacing, alignment, and responsiveness across all screen sizes.

This approach allowed global plugins and updates to be managed centrally, saving time while ensuring a consistent, stable system across the entire network.

Key Features

  • Built and configured a WordPress Multisite network with 11 subsidiary sites

  • Ensured pixel-perfect implementation of provided design layouts

  • Established shared templates and functionality for consistency and scalability

  • Enabled centralized updates while maintaining subsite independence

  • Delivered a cohesive, high-performance system built for long-term stability

Results

The finished Multisite network unified the company’s entire web presence under a single WordPress installation. Each subsidiary maintained its own content and identity, while site updates and maintenance could be handled centrally.

The structure remains a strong example of how WordPress Multisite can streamline management for large organizations while maintaining flexibility across multiple brands.

Takeaway

This project demonstrates how WordPress Multisite can effectively support multi-brand organizations.

By building a centralized yet flexible system with precise attention to detail, the project delivered a scalable network capable of maintaining both efficiency and individuality across every site.